01 / Selected work
Audience insight, creative conviction and a team with room to experiment. Selected results from Kane and his collaborators.
BUILDING AN AUDIENCE
0 → 23.5M
TikTok followers
Kane led Prime Video’s TikTok creative strategy, helping build an audience through experimentation, fandom and stories people wanted to share.
The story behind the work ↓
PLOT PITCHES
Watch the Chloe Plot Pitch on TikTok ↗︎Kane pioneered a format built around the emotional dynamics of movies and shows, then helped a team of writers, editors and artists bring it to life.
Explore the winning series & credits at the Webbys ↗︎
Audiences were connecting through friendship, romance and family. Kane and the team paired those familiar dynamics with animated recaps, tested the response, then scaled across titles and regions.
Kane’s role: Executive Producer / TikTok Lead.
Recognition: 2023 Webby, Best Social Video Series.
SHAREABILITY · 2026
Kane led Team USA’s YouTube channel strategy through Shareability for the 2026 Winter Olympics and Paralympics, pairing Shorts for discovery with longer athlete stories for depth.
Ashley Farquharson Did That
13.7M views as of March 16, 2026
Watch the Short on YouTube ↗︎
1.56M watch hours · +70K subscribers
Olympic and Paralympic reporting period: January 26–March 16, 2026.
Pair Shorts with longer stories. Use real-time audience signals to prioritize coverage and move quickly when interest builds, with a shared plan across Team USA, Shareability, YouTube and NBC.
Kane’s role: YouTube Channel Lead, engaged through Shareability.
The output: 408 Shorts and 231 long-form videos, across January 26–March 16, 2026.
THE SUMMER I TURNED PRETTY
Kane connected what fans were talking about on TikTok with what they wanted to watch on YouTube, helping extend episode sampling through the season finale.
Use the conversation around the show to guide a longer viewing experience, then make the next step into Prime Video easy to find.
Kane’s role: YouTube strategy and sampling approach.
The response: 7.3M hours watched and 67K QR-code scans into the Prime Video app.
“From day one, Kane immediately understood our vision and ran with it.”
Leadership & creator strategy
At Prime Video, Kane led 15 creatives and analysts across a 300+ title portfolio and helped four team members move into lead roles. He owned a $3M organic content budget and directed annual paid media spend up to $11.16M.
Kane helped scale an always-on creator program from a five-video pilot to 600+ posts, generating 209M views. BIPOC and LGBTQ+ creators represented 91% of the roster.
Results describe historical projects and their stated measurement windows; they are not forecasts for future engagements.
04 / Press & recognition
FEATURED BY ABOUT AMAZON
Cosette Jarrett's profile explores the creative experimentation, inclusive storytelling and audience curiosity behind the work.
Read the About Amazon feature ↗︎
2023 WEBBY WINNER
Prime Video Plot Pitches on TikTok.
Executive Producer / TikTok Lead, alongside a team of writers, editors, animators and artists.
WHERE THE THROUGHLINE BEGAN
Kane directed and co-produced a feature documentary about a generation of Asian American creators finding their audience online. Through 60 interviews, it explores representation, creative possibility and what happens when people can finally tell their own stories.
Screened at universities nationwide · Grand Jury Award nominee, LA Asian Pacific Film Festival
MAKE SOMETHING MATTER
Share your team or publication, your audience, what you need and your timing. Consulting, speaking, podcasts, collaborations and hiring inquiries are welcome.
